What Makes a Good Video: Tips
Videos have become a staple in our daily lives, whether for entertainment, education, or marketing purposes. With the rise of platforms such as YouTube and TikTok, creating and sharing videos has never been easier. However, not all videos are created equal. In this blog, we'll go over some tips to make your videos stand out and engage your audience.
Know your audience:
Before you start filming, it's important to understand who your target audience is. This will help you tailor the content and style of your video to their preferences and interests.
Have a clear concept:
Your video should have a clear purpose, whether it's to educate, entertain, or promote a product. Having a strong concept will help guide your filming and editing process and keep your audience engaged.
Start it short and sweet:
Attention spans are short, so keep your videos concise and to the point. Aim for under 2 minutes for most videos, and under 30 seconds for social media clips.
Good lighting and sound:
Make sure your filming environment has good lighting and minimal background noise. Poor lighting and sound quality can detract from the overall quality of your video and make it difficult for your audience to follow along.
Engage with your audience:
Videos that involve the audience, whether through humor, interactive elements, or calls to action, tend to be more successful.
Invest in quality equipment (when you can):
Starting out with video you can use window light and phone cameras, I also would not suggest getting yourself on to debt over new gear. However, investing in your gear can really help you greatly enhance the quality of your videos.
Tell a story:
People are naturally drawn to stories, so try to incorporate one into your videos. This can be a personal story to you or a what a way the subject of the video can help someone.
Add some personality:
Adding your own personality and flair to your videos can make them more memorable and enjoyable for your audience.
Have fun:
Remember to have fun while creating your videos. Your energy and enthusiasm will shine through and engage your audience even more.
Just Start:
The best tip I can give you is to start now. Get your phone out and start filming. You will never get better at creating video if you do not start, check out Gary Vaynerchucks first video, its poor, but look at his videos now… He didn’t start of with the production value he has today, but he started and what a journey he has been on since. Never judge your day one to someone else's day 2001.
In Conclusion
Making a good video takes effort and planning, but with these tips, you'll be well on your way to creating engaging and entertaining content for your audience. Don't be afraid to experiment and try new things – you never know what might work… The time to start is now!
