Why LinkedIn Is the Hidden Gem for Your Podcast 🚀
Why LinkedIn Is the Hidden Gem for Your Podcast 🚀
Don’t Just Be Heard, Be Seen
If you're serious about growing your podcast, LinkedIn should be on your radar. Most of your podcast content is evergreen. Stuff that lasts. And LinkedIn is the perfect place to bring it to life. When you film your podcast, you're not just a voice... you're visible, authentic, and magnetic.
🎙️ Film Your Podcast, Multiply Your Content
In a 30 minute episode, you’ll likely share five - or even fifty - sweet nuggets. Film the episode once, extract clips, quotes, images, and suddenly one episode becomes a content factory.
Why it works on LinkedIn:
LinkedIn supports videos, newsletters, articles, polls, carousels, and more
Professional audiences pay attention to real-talk, practical advice - the kind you deliver in a podcast
LinkedIn vs Instagram vs YouTube
TikTok and Instagram love fast, fun, family-style reels
YouTube leans into entertainment and long-form content
LinkedIn? It loves value. Real value for professional audiences
If your podcast helps business owners, freelancers, or authority-builders, LinkedIn is gold. Don’t chase Stephen Bartlett-level fame. Chase relevance in your own industry.
Caption This: Optimise for Silent Scrollers
Most LinkedIn users scroll on mute
Captions are no longer optional
Keep your text short - one line, two max
Use line breaks and symbols to break it up
Quick tip:
Start with “This post is about...” then get straight to the good bit. No fluff, no filler.
What Not to Do on LinkedIn
Don’t post long, chunky paragraphs
Don’t put links in the main copy
Instead, pop the link in the first comment and pin it
Use your profile’s Featured section
Showcase your latest episode, press, or services
Go Live - Use Streaming Tools
Stream your podcast recording with tools like StreamYard or Restream
Go live on LinkedIn, YouTube, Facebook all at once
Engage in real-time: reply to comments, answer questions
Even pre-recorded episodes can be streamed as ‘live’ on LinkedIn. Use one wide angle shot. Have someone on comment duty. Simple and effective.
Use Your Podcast to Fuel All Your LinkedIn Content
After the episode goes out:
Turn the transcript into short posts, blogs, polls, carousels, email campaigns
Pull out quotes or stats and reuse them
Make the most of every minute of that recording
Make It Interactive - Let LinkedIn Do the Work
Let’s say your episode mentions this stat:
Only 10% of podcasts make it to episode 21. If you do, you’re in the top 1%.
Here’s a fun interactive post idea:
Where are you on your podcast journey?
- Up to episode 3? Hit ❤️
- Episodes 4–20? Hit 💙
- Passed 21? Give me 👏
- Want to start one? 💡
Easy, right? People love simple stuff. This boosts reach, gets reactions and lets you follow up with the folks who dropped a light bulb.
Evergreen Content = Endless Opportunities
Let’s say you filmed an episode in June where you shared what you’re thankful for. In November, boom, it’s Thanksgiving. Reshare that clip. Add a fresh caption. Link back to the full ep.
Same episode, new angle. Evergreen content lives on.
And yes, Google picks it up. Blogs, captions, video titles - it all adds up.
Be the Authority. Guests Will Follow.
If you’re consistent:
You become the go-to
Big guests will say yes
You’ll get invited onto other podcasts too
Authority builds access. Access brings growth.
Keep It Simple. Genuinely Helpful Wins.
No need to over-polish. No need for perfect sets or scripts. Share real stuff that helps real people. Like this:
One episode = 50+ pieces of content.
That’s blogs, posts, emails, clips, quotes, stories, polls, and more.
7 Easy Wins for LinkedIn Podcast Growth
| Tip | What to Do |
|---|---|
| 🎥 Film your episodes | Let people see you |
| ✂️ Clip and caption | Make short-form magic |
| ✍️ Repurpose often | Turn transcript into everything |
| 💬 Create simple interactions | Use emojis, questions, polls |
| 🔗 Keep links in comments | Don’t lose reach |
| 🔴 Go live often | Use Streamyard, Restream, etc |
| 🌱 Reuse evergreen clips | Share again during holidays or moments |
Last Bit - A Simple CTA
Pick one:
DM me if you want help launching your podcast
Comment with your podcast name
Join our email list for more behind-the-scenes stories (and laughs)
And if you made it this far... you're basically family now. Come say hi.
